The Dutch supermarket Jumbo experimented a virtual bus-stop-supermarket for those who have little time to shop.
In Utrecht, a small city of the Netherlands, a bus stop was covered with their top selling products. A dedicated smartphone app allowed customers to scan and purchase this selection, which was then delivered to their homes.
This nomad virtual shopping experience was part of Jumbo’s “Easily Ordered, Quickly Delivered” campaign. Vilekhari